Jobs for marketing and sales managers are expected to increase by 14 percent over the next eight years, accounting for 73,700 new positions, according to the Bureau of Labor Statistics (BLS). Students who wish to gain expertise in the sports aspect of these fields will find that some schools are creating partnerships in an effort to better prepare these individuals for their careers.
For instance, Baylor University's business department recently announced that students in its sports, sponsorship and sales (S3) program will have the opportunity to contribute to The Migala Report - an internet-based newsletter for sports executives that also serves as an educational and idea-sharing tool.
The online project will be published by students in the S3 program, who will also help guide content management and marketing for the site.
Enrollees are expected to acquire experience in communications, professional selling, marketing and sales as well as customer management. Students will also be required to sell subscriptions of The Migala Report nationwide, the proceeds of which will be used to enhance the S3 program.
Kirk Wakefield, executive director for the S3 project, said that while this will serve as an important tool for professionals, it is also "a valuable supplement" for sports-related education programs throughout the country.
